Telling the stories of builders in Cleveland and throughout Northeast Ohio. Jeffrey Stern is a NYC transplant, entrepreneur (co-founder @ Axuall; founding team @ Votem), product manager, investor, and optimist who believes telling the stories of those most inspiring builders around us is one of the best ways to learn and to inspire more to build.
Lay of The Land #204: Paul Roetzer (SmarterX & Marketing AI Institute) — Accelerating AI Literacy
|
👋 Hello – My conversation today is with Paul Roetzer, an AI expert and educator with over two decades of experience in the marketing industry!
Paul is the founder and CEO of SmarterX and the Marketing AI Institute—a media, event, and online education company that he started back in 2016 to make AI accessible, approachable, and actionable for marketers and business leaders. Through the institute, he created MAICON—the leading annual Marketing AI conference, which is hosted here in Cleveland! He is also the co-author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business, the co-host of The Artificial Intelligence Show podcast, and the creator of The AI Literacy Project, where he’s working to make AI education accessible and personalized for everyone. Paul graduated from Ohio University’s E.W. Scripps School of Journalism and has since consulted for hundreds of organizations, from startups to Fortune 500 companies. In 2005, he founded Ready North (formerly known as PR 20/20), a digital marketing agency that became HubSpot’s first partner agency and played a pivotal role in launching HubSpot’s entire partnership strategy. He successfully sold the firm in 2021 to Blue Cypress. This was such a fun conversation for me—I love thinking about how exponential technologies will affect the future of society, and that is exactly what Paul and I got to do—we explore the vast and profound implications of AI on the future of work and society overall while also exploring the business of conferences, the importance of AI literacy going forward, lessons from the early days of HubSpot, building in Cleveland, and a whole lot more! Please enjoy this awesome discussion with Paul Roetzer. With Love, Jeffrey |
Lay of The Land
Telling the stories of builders in Cleveland and throughout Northeast Ohio. Jeffrey Stern is a NYC transplant, entrepreneur (co-founder @ Axuall; founding team @ Votem), product manager, investor, and optimist who believes telling the stories of those most inspiring builders around us is one of the best ways to learn and to inspire more to build.
👋 Hello – My conversation today is with DJ Eidson, President and Co-founder of Limitless Minds, where he spearheads efforts to make elite mindset coaching accessible to everyone. Through their digital platform and programs, Limitless Minds has empowered hundreds of individuals and teams across organizations like Microsoft, Johnson & Johnson, Chick-fil-A, Bristol Myers Squibb, Goldman Sachs, Harvard Business School, and many others to enhance their performance and gain a competitive edge—just...
👋 Hello – My conversation today is with Blake Squires. The Journey of Blake is a Lay of the Land of the Lay of the Land. Listen to The Episode Blake began his journey in the mid-90s in Los Angeles, capitalizing early on the convergence of technology and media. He soon returned to his hometown of Cleveland to co-found Everstream with Steve McHale (episode 196) and Charlie Lougheed (episode 42, and also my co-founder at Axuall). Blake served as COO until Everstream’s acquisition by Concurrent...
👋 Hello – “The road to the Moon and Mars runs through Ohio” as Dr. Jimmy Kenyon says — from the Wright Brothers to Neil Armstrong, John Glenn, Don Thomas, Ron Sega, Mike Foreman, Gene Kranz, — Carl Walz carries this brave adventurous spirit and like so many astronauts, I believe represents the best of us! Listen to The Episode On Lay of The Land’s 205th episode, I had the privilege of meeting Carl—astronaut, space pioneer, and proud Clevelander who’s a veteran of four spaceflights, spending...