Lay of The Land #214: Carey Jaros (GOJO — Makers of PURELL®) — 80 Years of Ohio Legacy and Well-Being Solutions


👋 Hello – today my conservation is with Carey Jaros. Carey joined GOJO in 2014 as a board member, later taking on executive roles as Chief Strategy Officer—where she oversaw Marketing, Product Management, and Innovation—and as Chief Operating Officer, before becoming CEO in January 2020.

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Our conversation today covers Carey’s call to lead—shaped by a lifelong passion for solving problems and telling stories—her reflections on leadership and decision-making, GOJO’s extraordinary legacy, and its ongoing commitment to innovation. We discuss GOJO's origins, founded by Goldie and Jerry Lippman in 1946 to address the real human problem of safely cleaning workers' hands in Akron’s rubber factories. Carey shares how GOJO has evolved from those roots into a global leader in hygiene, skincare, and well-being, driven by an unwavering commitment to safety, efficacy, and sustainability.

We also delve into the critical moments Carey faced stepping into her role at the onset of the COVID-19 pandemic, the bold strategic investments GOJO made during this unprecedented time, and how the company balances legacy with innovation. Carey offers insights into the importance of culture, rigorous debate, and continuous learning as cornerstones of her leadership approach.

As an operator, investor, and board member, Carey has worked with more than 50 organizations throughout her career. Prior to GOJO, she was President of Walnut Ridge Strategic Management Company and served as a Vice President at Dealer Tire, a large privately held tire distributor based in Cleveland. She spent the first 12 years of her career as a management consultant at Bain & Company.

Today, Carey is a Board Director of Grocery Outlet, a publicly traded NASDAQ corporation, and an Advisory Board Member of Aunt Flow, a venture-backed menstrual products startup. She also serves on the Boards of The Cleveland Foundation, University Hospitals, and Laurel School.

Carey is a fantastic storyteller, and this conversation is filled with insightful anecdotes and practical wisdom on business and entrepreneurship—so please enjoy!

With Love,

Jeffrey

Lay of The Land

Telling the stories of builders in Cleveland and throughout Northeast Ohio. Jeffrey Stern is a NYC transplant, entrepreneur (co-founder @ Axuall; founding team @ Votem), product manager, investor, and optimist who believes telling the stories of those most inspiring builders around us is one of the best ways to learn and to inspire more to build.

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